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Global Gaming Expo

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For the remainder of the week, Las Vegas will be the venue of the Global Gaming Expo (G2E). Some significant discussions in the sports betting industry will be one of the things to look forward to at the event which is part of the Sports Betting Symposium taking place at the Sands Expo Convention Center nearby the Venetian/Palazzo Resort Hotels and Casino. The American Gaming Association is the host to this event, which tops the ranks as being the most extensive collection globally of both commercials as well as tribal gaming professionals in Northern America.

Gary Bettman Opening the Event

Gary Bettman, the Commissioner of the National Hockey League, will open the podium when the topic Sports and Gaming Partnerships are the focus of discussions. He will be leading the conversation on the conjunction of sports and betting. Joining him in chat are William Hills US CEO, Joe Asher as well as FanDuel’s Matt King and Rush Street Gaming’s Greg Carlin. They will be reviewing the trend of increasing relationships between partners in the business world and sports teams and the evolving relationship between sports and gaming as well as what the current and future value are of these continually increasing new business partnerships. Currently, there are quite many partnerships between gaming entities and teams playing in different leagues. Now all the various contributions of those involved in these partnerships shared on one stage will be a valuable contribution to the industry, stated Bill Miller, CEO and President to the American Gaming Association.

Additional Points of Discussions

Furthermore, topics that will be elaborated on during the event are concerned about how the gaming industry changed a league commissioner’s perceptions of sports betting. Clarifying how multiple partnerships are beneficial to all involved and how the value of an operator is determined when partnerships with sports leagues are considered as well as how leagues should go about in their approach and evaluation of business deals when dealing with technology companies and operators, are all topics which will be elaborated on during the Expo. Another vital discussion point is the process of both fan acquisition and engagement both on-line as well as offline due to sports betting.

William Hill and NBA Recently Partnered

Earlier this month William Hill became the official sports betting partner to the National Basketball Association. Through this William Hill got access to exclusive NBA betting data and they are now allowed to use the NBA logo in their advertising campaigns, desktop and mobile sportsbooks and also on their variety of social media channels. Part of this agreement entails that William Hill will assist with monitoring the systems to identify any suspicious betting behaviour during any NBA games. This way, they help to maintain the integrity of the league. There will also be a more significant presence of William Hill sportsbook branding on the website, social media channels and digital assets of the NBA.