The National Football League’s link-up with Caesars Entertainment earlier this year raised plenty of eyebrows across the world, but it is one which appears to be benefiting both parties.
The deal has undoubtedly raised exposure of the gambling industry as a whole, placing sites like Jackpot City Casino and others firmly in the public eye.
The multi-year sponsorship will see Caesars provide NFL fans with a plethora of entertainment experiences based in its numerous casino properties.
The agreement was a huge step forward for the NFL, which had historically tried to distance itself from the gambling industry.
However, with new sports betting legislation in place in the United States and the Oakland Raiders relocating to Las Vegas in 2020, the NFL’s stance appears to have softened.
The improvement in relations between the NFL and the gambling industry was perfectly highlighted by the recent announcement of a new marketing deal between Harrah’s Philadelphia Casino and Racetrack and the Philadelphia Eagles.
Harrah’s will provide Eagles’ fans with unique entertainment experiences, while the Eagles will showcase the firm’s branding around its stadium and online.
Catherine Carlson, Philadelphia Eagles Senior Vice President, Revenue and Strategy, said: “World-class entertainment and a strong commitment to the customer experience are synonymous when you think of Harrah’s Philadelphia.
“This new partnership will enable us to work creatively with Harrah’s through innovative ways to further engage with Eagles fans. We look forward to offering special Eagles experiences and co-branded touchpoints with Harrah’s Philadelphia year-round.”
In addition to the Eagles’ deal, Caesars will also play a major part in the 2020 NFL Draft after it was confirmed that their venues will host the three-day extravaganza in Las Vegas.
Fans will be able to meet past and present NFL stars, view interactive exhibits and test their football knowledge to win superb prizes.
The new Caesars Forum Conference Centre will be the main hub for the event which is scheduled to take place from April 23-25 inclusive.
The 550,000-square-foot facility is situated close to The Linq Promenade, making it the ideal place to host what is one of the biggest events in the NFL calendar.